ReVearth

Artist: @teaerrr

Meaning of ReVearth

The term "Vearth" embodies the essence of life by adding the prefix "Re," ReVearth means to bring life. Kali wants his viewers to self-identify within his clothing; he hopes they can find a connection and give a garment meaning. The goal of ReVearth is to breathe new life into these items, to enhance their quality and the significance they hold because to him it is more than just clothing. It's a way of life.

Kali extends an invitation to delve deeper into the artistry of ReVearth, to embrace each piece not only as a garment, but as a canvas brimming with emotions and untold stories. With unwavering determination, Kali strives to breathe new life into these items, elevating their quality and the meaning they hold. In doing so, ReVearth transcends being just a brand and becomes a cultural ambassador, representing the vibrant spirit of the Virgin Islands to every corner of the globe.

We welcome you to embark on this remarkable journey, where fashion intertwines with emotion, and where each ReVearth piece becomes a celebration of life itself.

Original Idea (Class Project)

"The very first seed of the ReVearth logo was actually planted back in my high school art class. I was tasked with the responsibility of creating a logo project that would push me to think outside the box and capture the true essence of my brand. Despite the initial attempt being a rough sketch, it laid the foundation for the concepts I wanted to bring to life. Huge shoutout to Ms. White for being there every step of the way and guiding me through the creative process ! " - Kali M.

Color Selection

"In giving life to my logo, I delved into a meticulous selection of colors that encapsulate the spirit of my brand—red, embodying passion and vitality; black, symbolizing strength and loyalty; and white, reflecting purity. Rooted in my love for the Earth, inspired by my upbringing in the Virgin Islands, the brand name ReVearth became a homage to our planet's beauty, with its lush greenery, deep blue oceans, and radiant sun."

The logo subtly integrates the Earth's horizon, subtly echoing the beauty of nature. The dynamic lines and unpredictable shapes in the design reflect my creative process—a free-flowing journey, much like the course of a river. At the heart of the logo, a V surrounded by three ticks forms an abstract representation, reminiscent of an upside-down pair of pants. This not only serves as a distinctive symbol but also pays homage to my beginnings in designing jeans—a nod to where my design journey originated.